If we haven’t met yet, My name is Ashley. I grew up in North West Indiana and moved to Fort Wayne in 2011. Before my baking endeavor began I was a hairstylist for 10 years, and had my son in 2018, decided to be a stay-at-home mom. Figuring out what to do after my son was born, I started cookie decorating and online streaming and this is when Electric Sweets was originally created.
I really enjoyed decorating sugar cookies and while I was pregnant, I went to a baking event with an old friend and the light bulbs went off. I attended a few baking classes after that and just baked and decorated when my son was sleeping. Things slowed down when the pandemic hit, and I took the route of personal health more seriously. I dedicated most of my time to working out and studying to be a personal trainer and nutrition coach. I ended up losing 150 lbs in total. I worked as a trainer, and when I left my job, I was still in a rut of what to do with my life. My best friends encouraged me to start selling my cookies again, and it changed the next few years of my life. I attended my first farmers market in August 2023 with only 4 cookies, and now I’m a returning vendor at the YLNI farmers market of Fort Wayne with over 60 flavors of stuffed cookies. I’m a cottage-home-based vendor and run my bakery business out of my home. My plan is to keep expanding and to have an e-commerce site for online sales and shipping within the next year, and one day a commercial kitchen is in the plans, with shipping nationwide as the ultimate goal. To everyone who has purchased cookies and supported me, thank you from the bottom of my heart.

XOXO ELECTRIC SWEETS